France’s own Anti-Net-Piracy agency HADOPI has once again confirmed that ‘pirates’ are also the single biggest media spenders. So by disconnecting these people who are their biggest customers they may ultimately be driving themselves into an early grave. Fantastico!
If piracy is a sampling and discovery tool for high spenders, then suppressing piracy could depress legal sales. If–as I’ll argue at more length in a subsequent post–we’re in a mostly zero-sum market in which consumers are maxed out on discretionary media expenditures, then enforcement won’t significantly expand but at best just cannibalize one media sector for another.